Darius Lane

Behavioral Strategist & Consumer Insights Analyst | AI Ethics & Privacy Policy | Marketing Analytics

Kalamazoo, MI

Professional Summary

Behavioral strategist with a background in consumer psychology, brand analytics, and emerging technology policy. Built and scaled audience systems using data-informed decision making, and independently developed a consumer protection framework addressing AI-driven marketing in wearable tech, submitted to the FTC and Center for Humane Technology. Completing a BS in Marketing (WGU, Aug 2026) with a credential roadmap targeting privacy law and AI governance. Brings a rare combination of real-world marketing analytics experience and applied policy thinking to insight, trust, or compliance-adjacent roles.

Experience

Kalsec

Facilities & Operations Technician II

Apr 2023 — Present · 3 yr 2 mos · Kalamazoo, MI

–Coordinated across departments including Facilities, Safety, and Campus Security to ensure safe work permits were accurately completed, PPE standards were enforced by zone, and project timelines were met.
–Served as primary point of contact between contracted vendors and internal stakeholders, managing communication with department managers, safety officers, security, and direct team members.
–Maintained campus safety and operational continuity during complex, multi-party projects involving HVAC, plumbing, masonry, and manufacturing equipment systems.
–Serve as primary liaison between Facilities and the Environmental Health & Safety (EHS) department for all SQF audit tickets, triaging, categorizing, and tracking resolution on compliance-sensitive issues across campus
–Maintain bi-weekly inspection records for fire suppression systems, ensuring documentation accuracy and regulatory readiness ahead of contractor-led fire pump evaluations
–Manage compliance documentation workflows across multiple platforms (SharePoint, Excel, Vikunja) ensuring operational records meet audit standards and support year-over-year process improvement
–Operate within a food-grade manufacturing environment governed by SQF (Safe Quality Food) certification standards, developing working familiarity with regulatory audit cycles and documentation requirements
–Launched and currently executing a campus-wide Key Inventory Verification project — auditing all employee key holders against the SimpleK digital system, building a reconciled Excel dataset to identify and correct data integrity gaps.

LOCKED · 19 May 2026, 11:49

ACEX

Contract Marketing Director

Sep 2021 — Present · 4 yr 9 mos · LA, California

–Lead consumer research and audience analysis to guide content strategy, brand positioning, and investor pitch development — synthesizing demographic data (age, gender, device type, geography) into actionable audience profiles.
–Developed and manage a tiered investor relations system ranging from $5K community donors to $250K institutional funders, with tailored outreach, pitch materials, and engagement strategy for each tier.
–Advising organizational leadership on fundraising positioning, including pitch deck strategy, relationship-building content, and the social media infrastructure needed to generate genuine investor buy-in.
–Lead active brand partnership negotiations with automotive OEM partners (Ford, GM, Stellantis/Jeep), using consumer demographic research to build brand alignment cases for vehicle placement and sponsorship integration.
–Conduct behavioral segmentation across Instagram and TikTok, identifying distinct audience clusters by platform and using findings to shape messaging, format selection, and distribution timing.
–Translate multi-platform analytics into stakeholder-facing reports and investor materials, communicating raw data as strategic narrative for non-technical audiences.

LOCKED · 19 May 2026, 14:35

Advent Mechs

Founder & Behavioral Content Strategist

Jan 2019 — Jan 2026 · 7 yr · Remote

–Built and scaled audience across two platforms through systematic behavioral research: analyzing watch time, traffic source distribution, follower demographics, and retention curves to understand what drove user action — not just engagement numbers.
–Rehabilitated a dormant Instagram account (1,500 followers, degraded algorithmic standing) to 80K followers in ~90 days by diagnosing platform distribution triggers, engineering a deliberate content signal reset, and testing format adaptations informed by cross-platform behavioral data.
–Achieved peak reach of 3.7M Reel plays on a single post reaching 3.5M accounts (99.9% non-followers); reverse-engineered from traffic source and retention analysis to understand virality mechanics and replicate conditions.
–Generated 704K accounts engaged in a single 90-day window (+63,121% QoQ) and 1.5M+ lifetime likes across platforms through data-informed content strategy.
–Grew TikTok audience to 136K+ followers with documented single-day gains of +11,000, averaging 1,000+ new followers/day at peak via identified content signal patterns.
–Developed and launched digital products using behavioral signal analysis to validate product-market fit before rollout; managed fulfillment, customer relations, and iterative product refinement.

LOCKED · 19 May 2026, 14:53

Skills

Campaign Performance AnalysisCompetitive AnalysisCompliance DocumentationConsumer Behavior AnalysisConsumer PsychologyCross-functional CommunicationCyberpsychologyGoogle AnalyticsGoogle WorkspaceHubSpot (CRM, Email, AI Tools)KPI Framework DevelopmentMeta Ads ManagerMeta Business SuiteNonprofit MarketingNotionObsidianPublic Speaking & PresentationSocial BladeSponsorship & Partnership DevelopmentStakeholder ManagementTechnology Policy & Ethics

Education

Western Governors University

Bachelor of Science · Marketing · GPA: 3

2026

LOCKED · 19 May 2026, 11:30

Certifications

AI for Marketing, Sales, and Service Bootcamp

HubSpot · Apr 2026

LOCKED · 19 May 2026, 13:37

Advanced Leadership Certificate

NSLS · Apr 2026

LOCKED · 19 May 2026, 13:38

WGU Certificate: Strategic Thinking and Innovation

WGU · Sep 2025

LOCKED · 19 May 2026, 13:40

Google Cybersecurity Specialization

Coursera · Sep 2023

LOCKED · 19 May 2026, 13:41

Featured projects

No featured projects added yet.

Patents & publications

[Publication] Cognitive Transparency and Behavioral Protection Standard (CTBPS)

Darius Lane

Independent — Submitted to the Federal Trade Commission and Center for Humane Technology · Mar 2026

An independent consumer protection policy framework addressing AI-driven marketing practices in wearable technology. Grounded in FTC Section 5 and UDAP doctrine, the framework establishes standards for cognitive transparency and behavioral data protection in passive biometric collection environments. Submitted to the Federal Trade Commission and the Center for Humane Technology. Developed in response to the Meta Ray-Ban class action filed March 2026.

View publication →

External links

https://www.linkedin.com/in/darius-lane-64b664218/

UniTalent Verified

This candidate's record is append-only and has not been edited since submission.

Record ID: UT-2026-292151